Customized, safe dream cars: Hankook sponsors “TUNE IT! SAFE!” campaign in its 18th year go to main stg

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Customized, safe dream cars: Hankook sponsors “TUNE IT! SAFE!” campaign in its 18th year

2022. 12. 06

-  Campaign police car premiering at the Essen Motor Show on December 2
-  All-electric BMW i4 by AC Schnitzer equipped with Hankook Ventus S1 evo 3
-  Tuning experts share tips on how to safely customize vehicles


Neu-Isenburg, Germany, December 6, 2022 – Safe tuning is once again the main focus at this year’s Essen Motor Show, taking place on December 2-11. The “TUNE IT! SAFE!” event held by VDAT (Association of Automobile Tuners) is designed to promote safe and legal tuning with the support of the Federal Ministry of Transport and Digital Infrastructure (BMDV). Global leading tire company Hankook Tire has been the official partner of the "TUNE IT! SAFE!" event, alongside other partners including DEKRA and ADAC.

“TUNE IT! SAFE!” is unveiling its campaign vehicle at the trade fair for sporty and tuned cars. The all-electric BMW i4 by AC Schnitzer in the police car version will be the highlight of the VDAT booth.

The Gran Coupé, optimized by the Aachen-based tuning specialist AC Schnitzer, demonstrates enhanced driving dynamics and performance. It delivers up to 400 kW/544 hp in Sport Boost mode and accelerates to 100 km/h in just 3.9 seconds. The BMW i4 by AC Schnitzer is fitted with Hankook’s ultra-high-performance (UHP) tire Ventus S1 evo 3 in the sizes 255/35 R20 (FA) and 265/35 R20 (RA).

The Ventus S1 evo 3 provides excellent safety and driving dynamics with superb handling. Its reinforced sidewall combined with a high-strength bead core as well as the ultra-light rayon carcass and special aramid composite material in the belt area have a positive effect on driving stability and precision steering. The special tread compound made from high-performance natural resins guarantees necessary grip, excellent traction and braking performance.

“It is beyond exciting for Hankook to be the exclusive tire partner for the TUNE IT! SAFE! campaign.” says Roland Hehner, Head of Product and Tuning at Hankook Reifen Deutschland. "The new BMW i4 by AC Schnitzer campaign vehicle illustrates how well sporty driving and responsible tuning are in line with pioneering electric mobility. The Ventus S1 evo 3 stands for the perfect ultra-high-performance tire that confidently and safely brings the sporty E-Gran Coupé’s performance to the road,” he added.

tuneitsafecampaignvehiclefittedwithhankooksventuss1evo3
(fromleft)oliverp.kuhrt,constantinbuschmann,kaischiffer,dietmarolbrich,christiantheis,rolandhehner,immanuelnoske