Company
Hankook Tire becomes exclusive supplier of tires for Stock Car Pro Series, Stock Series and Formula 4 Brazil
2022. 12. 13
- Official supplier of tires for the biggest automobile event in Brazil from the 2023 season
- Reflects the company's ongoing commitment to Latin America and global automotive culture
São Paulo, Brazil, December 13, 2022 – The world's leading tire manufacturer, Hankook Tire, announced that it will now sponsor and supply tires exclusively for Brazil's biggest motorsport competition, the Stock Car Pro Series, in addition to the Stock Series access category and the BRB Formula 4 Brazil Accredited by the FIA.
In a country where motorsport is one of the national passions, the Stock Car Pro Series is considered the main sport competition in Brazil. More than thirty Stock Car cars compete in 12 stages throughout the season with great motorsport stars such as Rubens Barrichello, Felipe Massa, Tony Kanaan, Nelson Piquet Jr, Ricardo Zonta, Cacá Bueno, among many others. Created in 1979, the Stock Car Pro Series is a public and audience phenomenon, with transmission to more than 100 countries. Hankook will also supply tires for the Stock Series, which is an entry platform for the Pro Series. The manufacturer will also serve Formula 4 Brazil, a category certified by the FIA that is the beginning of the journey to the dreamed Formula 1.
As an official supplier and partner of Vicar, promoter of the Stock Car Pro Series, Stock Series and Formula 4 Brazil categories, Hankook Tire will exclusively equip Stock cars with Hankook Ventus F200 and Hankook Z207 tires. As a high-tech slick tire for dry runs, the Ventus F200 offers optimized directional performance, including excellent durability and grip. For use on wet surfaces, the Ventus Z207 effectively prevents aquaplaning, promoting directional stabilization, as well as offering maximized drainage performance.
“Our participation in the Stock Car Pro Series Brazil has a special meaning because we understand what this category means to motorsport fans in Brazil, as well as in the Latin American region,” says Alex Inho Choi, president of Hankook Tire Latin America S.A. He adds: "Through this sponsorship, we hope to help nurture the motorsport culture in the region and also use it as a platform to demonstrate the excellence in performance and reliability of our tires."
“We are very happy with this partnership, since Hankook, in addition to being the main tire manufacturer in the world, is recognized for the quality of its competition products in several top categories of international motorsport”, says Fernando Julianelli, CEO of Vicar, category promoter. “Another key point is that this partnership goes beyond the tracks. Our chain of stores, Stock Auto Service, is a strong player in the automotive tire retailer and Hankook will also be a protagonist in our network through this new partnership”, adds the executive. “The arrival of Hankook proves the business and sales potential that the synergy between the largest category in Brazil and our network of stores provides”, says Fabio Aires, CEO of Stock Auto Service. “It is an unprecedented business model in the country and a perfect link to the concepts of sportiness, technology and quality that the entire industry seeks to emphasize through motorsport”, continues Aires.
Hankook Tire currently supplies racing tires to over 70 global motorsports competitions or teams around the world, dedicated to expanding the culture of the sport. Among other agreements, Hankook has been designated as the exclusive official supplier and technology partner of the ABB FIA Formula E World Series, the world's most prestigious electric vehicle racing competition, starting in the 2022/23 season, when Gen3 racing cars are introduced.
