Hankook Tire renews “Laufenn” website

• Laufenn, a strategic global brand, set for customers looking for smart shopping
• Renewal seeking to increase product-focused customer communication and enhance brand awareness

Seoul, Korea, September 11, 2020 - Global leading tire maker Hankook Tire renewed the landing page of global and all regional websites of its strategic global brand Laufenn to enhance customer communication.

‘Laufenn’ is Hankook’s strategic global brand born to provide ‘smart shopping’ for customers looking for good quality products with reasonable prices. Growing to become a global brand with presence in over 80 countries including the European and the US market, Laufenn products post good performance and quality while maintaining a reasonable price range.

With the renewal of the website landing page, Hankook is seeking to increase product-focused communication with consumers as well as enhance brand awareness and credibility. More than 20 different regional sites for major markets in Europe, North America, Asia Pacific, Middle East and Africa, and Korea were renewed simultaneously.

In particular, each market's strategic products are placed on the landing page, making user experience easier by reducing product search steps and increasing easy access to product information. Sponsorship of the UEFA Europa League, Europe's largest professional football tournament, tire test results, and Hankook Tire guarantee program will also be exposed.

More details can be found on Laufenn website at https://www.laufenn.com.